While the benefits of Zoom and other videoconferencing tools made them indispensable in the pandemic, the research suggests that heavy reliance on the technology comes at a cost to creative thinking. Meeting face to face produced more ideas, and ideas that were more creative, compared with videoconference discussions, according to lab experiments and a field study at a firm with offices around the world. As if the endless muting and freezing, the need for shelves lined with high literature, and the constant fear of a colleague wandering on screen unclothed were not enough to worry about, researchers have found that Zoom stifles creativity.
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